Healthcare consumers are currently experiencing exciting levels of empowerment. Muse Health’s engagement strategies have enabled healthcare providers to access previously untapped markets. Consequently, providers have had to rapidly adapt to maintain the delivery of culturally sensitive patient care while transitioning to digital care platforms. Moreover, consumers have observed how global retailers, grocery store chains, and other disruptors have demonstrated the convenience of ordering health products online for delivery or curbside pickup.
As the expectations of Muse Health’s addressable market continue to evolve, there is a growing demand for transparent, predictable, and mobile-friendly healthcare experiences. Muse Health plays a crucial role in assisting healthcare organizations to meet these expectations and remain competitive in the rapidly changing healthcare landscape.
Leadership Development
The role of the Chief Marketing Officer (CMO) within healthcare providers’ C-suites is well-established. However, to effectively deliver modern marketing efforts, the CMO requires active involvement from leaders of other functions. This includes key executives such as the Chief Technology Officer (CTO) or Chief Digital Officer (CDO), Chief Information Officer (CIO), and Chief Financial Officer (CFO).
Muse Health collaborates with C-suites executives to ensure alignment on the importance of marketing in driving growth and continuity of care. This alignment empowers the CMO with the permission and support needed to effect change beyond their immediate influence. This shift moves the CMO role beyond traditional brand and communication activities, which are typical in many healthcare organizations today.
Muse Health’s partnership with urbanMD goes beyond conventional marketing activities, whether traditional or digital, which often rely on mass, undefined channels such as television, newspapers, broadcast emails, and generic websites. Instead, urbanMD employs a style of marketing that incorporates a compelling call to action. This approach encourages healthcare consumers to engage with the organization, whether by scheduling an appointment or consulting with a specialist about their specific needs.
Capability Development
To address the critical capability gaps hindering an end-to-end, personalized care journey in healthcare, Muse Health assists partners in strategically selecting use cases that can build sophisticated capabilities. These projects include:
- Culturally concordant consumer experience with localized personalization: Muse Health’s platform delivers multichannel touch points creating cohesive and personal experiences delivering integration between consumer data and omnichannel engagement platforms.
- Integrated systems: Muse Health’s platform offers the ability to track consumers across channels and devices and provides access to organization-wide consumer data tracking tools.
- Consumer-centric data: Valuable data leads to channels delivering real-time, comprehensive views of consumer care needs, and clinical data remains free from algorithmic bias.
The Muse Health platform delivers in what has traditionally been a fragmented system, providing hands-on, real-time access to technology. Achieving next-level healthcare marketing with a robust, integrated technology stack.
Attribution Over Assumption
Marketers utilize the concept of “attribution” to assess the impact of marketing efforts and their effectiveness in converting consumers to achieve desired outcomes. While consumer outcomes are significant, the ultimate objective is to enhance patient experiences and potentially improve health outcomes. Attribution serves as a vital indicator in this process. For instance, analyzing click-through rates of marketing emails can help identify the most effective messaging.
Muse Health recognizes attribution analysis plays a crucial role in measuring the financial return on investment (ROI) of digital marketing spending in healthcare. However, many providers and systems are still in the early stages of developing their marketing attribution capabilities. Muse Health works with CMS and our partner’s executive teams to fill in gaps to deliver long term solutions.